Community and Social Care
Supporting the SDGs Goals
Goals and Performance Highlights
Stakeholders Directly Impacted
Employees
Communities
Government Agencies
Commitment, Challenges, and Opportunities
MR. D.I.Y. is committed to conducting its business while creating shared value for communities and society.
This is achieved by enhancing quality of life, strengthening grassroots economies, and collaboratively addressing social and environmental challenges through responsible business practices. The Company’s expansion across various locations not only drives business growth but also strengthens relationships, builds trust within communities, and fosters strong partnerships that form the foundation for sustainable growth.
Amid rapid and exponential business expansion, the Company recognizes the challenges of responsibly managing relationships with local communities. It places strong emphasis on transparent communication, actively listening to feedback to address the expectations and needs of stakeholders, and operating in alignment with the context of each area. The Company is committed to delivering value to society through continuous community engagement, enhancing its corporate image, strengthening trust, and driving business growth in tandem with sustainable social development.
Management Approach and Value Creation
Governance Structure
The Company’s community and social engagement activities are governed by a clearly defined structure to ensure effectiveness, transparency, and alignment with its sustainability strategy. The responsible bodies are as follows:
Corporate Governance and Sustainability Committee
- Reviews and establishes policies, guidelines, and strategies on social responsibility.
- Provides recommendations on the Company’s social initiatives.
- Monitors and oversees overall sustainability performance.
Social Activities Working Group
Comprising the Marketing Department and the Investor Relations and Corporate Sustainability Department, with key responsibilities including:
- Planning and implementing social initiatives in line with the Company’s operational framework.
- Coordinating with relevant internal and external stakeholders.
- Collecting data and monitoring the performance of social activities.
- Supporting the disclosure and reporting of social performance.
Social Engagement Framework
MR. D.I.Y. believes that responsible business growth should go hand in hand with social development. The Company therefore operates under the concept of “sharing” goodness in various forms, with the aim of improving quality of life within communities through initiatives that respond to societal expectations and needs.
All social initiatives are implemented under the “MR. D.I.Y. Cares” programme, which serves as the Company’s core community engagement framework. The programme focuses on community development in areas where the Company operates, alongside collaboration with multiple sectors to support sustainable social development.
Under this framework, the Company focuses on three strategic pillars aligned with business sustainability and the United Nations Sustainable Development Goals (SDGs):
Education and Youth Development
MR. D.I.Y. is committed to reducing inequality and improving quality of life, particularly by promoting access to education and life skills development for children and young people. This includes ensuring access to quality education and appropriate nutrition, recognising the fundamental right of every child to learn and develop equally.
Key Social Outcomes
Business Value Created
- Strengthens the future workforce through investment in human capital and youth development.
- Enhances brand affinity among younger generations, supporting long-term sustainable growth.
Key Projects and Activities
Community Resilience and Well-being
MR. D.I.Y. aims to enhance quality of life and strengthen societal resilience by leveraging its network of over 1,000 branches nationwide to deliver timely and effective support to communities.
Key Social Outcomes
Business Value Created
- Strengthens trust and confidence within communities.
- Builds long-term stakeholder relationships and reinforces the Company’s social licence to operate.
Key Projects and Activities
Environmental Sustainability
MR. D.I.Y. places importance on minimising environmental impacts from its operations while promoting efficient resource utilisation through environmental initiatives and awareness campaigns.
Key Social Outcomes
Business Value Created
- Enhances operational efficiency through effective resource utilisation.
- Reduces environmental risks and supports long-term carbon reduction targets.
The Company also promotes a culture of giving by encouraging employee participation in volunteer activities, achieving a total of 553 volunteer hours in 2025.
In addition, the Company is developing a structured framework to promote employee volunteering under its CSR policy, expected to be completed in 2026. This framework will define targets, support mechanisms, and monitoring processes to enhance participation in social and environmental initiatives.
